Anamchara Handfasting Cords: clarity in every sale
Careful measurement work for an Irish maker of handfasting cords, whose analytics had quietly recorded 59 sales across four weeks at €0.00. Each order now arrives with its true value.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
Where it began
Sales were real, yet the reports could not see them. Each purchase reached Google Analytics without its currency and was valued at nothing. Tracking began before visitors had chosen their cookie settings, the path to checkout went unseen, and four of five campaigns were guided by a goal that had never recorded a result.
What we practiced
- Began with a patient audit of Squarespace, Google Analytics, Google Ads and the Meta Pixel, agreeing every change with the owner first
- Gave each order a single, complete record: value, currency and order number
- Brought product views, baskets and checkout starts into view
- Honored each visitor's cookie choice, so nothing travels to Google before consent
- Guided the owner, step by step, to make purchases the goal for all five campaigns
What grew
Today each order appears in Google Analytics once, with its value and order number, and all five Google Ads campaigns are guided by real purchases. A live test order confirmed the work, and the owner found her revenue waiting in her reports on the first day.
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