Practice notes
J.I.P. Construction: seven towns, seven stories
Seven town-specific pages for a Long Island hardscaping contractor, each written with local character.
- Client
- J.I.P. Construction Corp
- Industry
- Paver driveways and hardscaping
- Location
- Long Island, New York
- Period
- 2026
7local town pages
Where it began
Each village on the North Shore has its own identity. One generic page could not speak to all of them.
What we practiced
- Local stories for every village, from history to coastal conditions
- A unique title, introduction and invitation on each page
- Service sections for paver driveways and hardscaping
What grew
Seven pages, one each for East Hills, Manhasset, Lattingtown, Roslyn, Jericho, Muttontown and Sands Point.
Begin
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