Practice notes
Beet It Sport: a season of purposeful storytelling
Social media and email for a sports nutrition brand, reaching 1.6M Facebook views and 1.2M Instagram views in one month.
- Client
- Beet It Sport
- Industry
- Sports nutrition and energy drink brand
- Period
- 25 Aug to 21 Sep 2026
1.6MFacebook views, up 74.7%
435.4KFacebook viewers
1.2MInstagram views
290.3KInstagram reach
16.8Klink clicks across both
Where it began
A product backed by research needed its story told at the moment runners cared most: the build-up to race day.
What we practiced
- A content series composed around Chicago Marathon training
- Research translated into clear, visual stories
- Weekly posting and community care on Facebook and Instagram
- Klaviyo campaigns and automation flows for loyal customers
What grew
Over 28 days: 1.6M Facebook views (up 74.7%), 435.4K viewers, 9.1K link clicks (up 63.9%), plus 1.2M Instagram views and 290.3K reach.
Begin
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