Practice notes
Gibson Athletic: reach grown 350% with steady care
A gymnastics and athletic gear brand whose Instagram reach grew 350% in 90 days through a consistent, purposeful practice.
- Client
- Gibson Athletic
- Industry
- Sportswear and athletic apparel brand
- Period
- 23 Jun to 20 Sep 2026
389.6KFacebook views, up 297.1%
72KFacebook viewers, up 66.2%
157.1KInstagram views, up 334.7%
+350%Instagram reach growth
Where it began
Gibson has supported gymnasts for more than 50 years, yet its channels did not carry that heritage consistently. It needed a rhythm, not bursts.
What we practiced
- A steady weekly calendar across Facebook and Instagram
- Product stories for grips, chalk and wrist bands, told in short posts and video
- Daily, thoughtful replies to the gymnastics community
What grew
Over 90 days: 389.6K Facebook views (up 297.1%), 72K viewers (up 66.2%), 157.1K Instagram views (up 334.7%) and Instagram reach up 350.1%.
Begin
Let's find your brand's rhythm.
Share what you would like to improve, from your social presence to your website, search or campaigns. We will respond thoughtfully, with a plan and a starting price.
Call +1 267 571 5128Philadelphia, PA