YouTube growth: helping good videos find their audience

Where it began

These creators were making work worth watching, but it was hard to find. Their titles, tags and descriptions did not speak the language their audience searches in.

What we practiced

• Listened to how each audience searches, then wrote titles, descriptions and tags in their words
• Lifted vidIQ SEO scores from 0 to 99.1 out of 100
• Helped the Anything Else? Podcast rise to the top spot, both for its own name and for the phrase argument gets heated
• Worked calmly alongside editors on deadlines and approvals, and shared clips across social media

What grew

Over seven days, a new Shorts channel welcomed 2,622,539 views, and views, watch time and subscribers each grew by more than 900%. Across 28 days, Teni Panosian's channel drew 175,793 views, 114% beyond her usual. The Anything Else? Podcast earned $1,404.42 from six uploads, and Kimchee Ricee's community grew from 373 to 12.2K subscribers in under 90 days.